Our VP in charge of programs, Liz Mason, booked Chris Rosica as the club speaker. Chris, a pre-charter member of our club (He dropped out because of overload) gave an invigorating talk about his book The Authentic Brand. It deals with how top entrepreneurs connect with customers and names some of his PR firm clients.
Some of them are Wally 'Famous' Amos, Jerry Baldwin of Starbucks, Ben Cohen and Jerry Greenfield of Ben & Jerry, Jim Koch of Samuel Adams Beer, David Neelman of Jet Blue Airlines, David Oreck of you know where and many others. Chris wasn't just name dropping because when he had mentioned in his book that Wally 'Famous' Amos was in Hawaii, I contacted a fellow Rotarian there who confirmed the story.
Chris stressed commonality among the clients he chatted with. They are: Visibility, Giving Back, Speaking 'to' the customer, Not Fly Under the Radar, Brand, Identity and Geographic Location. I twitted him about the 'Giving Back' because his firm is located in Paramus and Sunrise Rotary would like to have him back as a member.
Interspersed in his chat was the fact that women are the # one consumer, Lee Iacoco with his high visibility and sense of credibility and he asked the audience how many firms did they know of from Maine. Think about that for a minute.
He suggested that a firm get involved in charitable organizations and let people know. Did I tell you that his firm is headquartered in Paramus?
Other club business involved a Happy Birthday song to member Sophie Stone, our webmaster, a gift of some India style pastry that VP elect Mukesh Malkan brought in. When asked he said it was an India celebration to wish everyone Happy Diwali and Happy New Year. President Anthony Iacono savored the delectable cake.
Member Mario Sicari has volunteered to be the advisor for the new club. There is a meeting scheduled for 6:30 tonite, Tuesday, at the Paramus Berkeley College Campus. All potential members are invited to attend. Mario was also the last member to attend our meeting so he blew out the Remembrance Candle.